The competitiveness and ever-changing nature of the event venue rental business can make standing out from the crowd feel like an impossible task. But don´t fret! There’s probably a couple of things your event space already has that can help you wow your customers and keep them coming back. Up next we’ll give you six tips that will not only guarantee your venue stands out, but also keep your customers booking their events with you for a long time!
- Show off your versatility (without losing your unique touch)
Odds are customers already have an idea in their heads about what they would like the look and feel of their event to be like, especially if they have already chosen a theme or even a color scheme. You can’t go around making costly renovations for every new client, but you should always be sure to show them the adaptability of your space. That being said, customers will also be looking for a unique and memorable hall, so don’t turn your venue into a blank slate! Always point out details that add character to your venue and be sure to market your space accordingly.
- Get clients to come to you
Always try to get possible clients to visit the space. They can look at all the pictures they want, but nothing sells a venue like the actual feel of being there in person. Extra points if you can get the client to visit while the space is set up for another event! This will give them a much closer experience to what they will see if they book their event with you.
- Show off your relationships
Do you have any special relationships with rental companies, providers or vendors? You might be able to secure some beautiful chairs or tables for the event, or maybe you have a standing deal with a florist or caterer. All of these can help you take the load off of your client and land the event, so offer up information about any extra services or discounts you might be able to provide. Anything that can get stress off of them is a plus!
- Always go the extra mile
If you have any unique rentals now is the time to show them off! Tell your possible client about those amazing table runners, classic stylish chairs, or even that fun ball pit you can set up! Any and all extra amenities in your space could be that special something that makes their event unforgettable
- Missing anything? Make up with creativity!
Sometimes clients have and extremely inflexible requirement list and your space just doesn’t fit the bill, but don’t despair! Always be upfront about what can’t be done in your space, but at the same time offer up creative solutions that can accommodate at least in part for what the client is looking for.
- Bank on emotion
Many of the bookings you host in your venue are tied to important life events, so taking care of the emotional side may be what helps you land that new client. Always reassure your client that you have their back and there is no need to worry about anything on your end. Show your customers that if they book their event in your venue they’ll be free to enjoy their special day without stress and uncertainty knowing that all the needs you can provide for will be met.
- Don’t forget about existing relationships
We always want to land that new client or event, right? But don’t forget about your existing clients, especially if they have yearly events! Try to keep in touch with them throughout the year: you could e-mail them pictures of a certain table setting or a color palette that would be perfect for their next event, or maybe tell them about the beautiful new X Back chairs you recently acquired. You could even set up a reminder to get in contact with them when it’s time to start planning this year’s event.