As an event designer, your unique perspective and creativity are your most important assets! No two designers will have the same ideas, and no two designers will create the same event even when working with the same client. Your individual and unique ideas and solutions are the assets that make you stand out from others. Because of this, it’s absolutely essential for a designer to have their personal event design style! Here are some awesome tips on how to start developing your own design identity and showing it to your clients.
The first step towards creativity is finding inspiration! Look for it wherever you can. The easiest step is to research online on Pinterest and Instagram and find images and video of other events. You can also find other event designers who you admire and get ideas and style inspiration from their past events. You should also follow event design blogs and social media profiles to stay up to date with trends in the industry! Just don’t forget to include your own twist whenever you use them.
Here are some of our favorite pins from Pinterest to get you started!
Flex your muscles
Now that your mind is full of new ideas and possibilities it’s time to put them to work. You can start simply by creating mood-boards on Pinterest or Photoshop for your event designs. You can add these to your portfolio, or you can go a step further! Find the most awesome vendors in your area and invite them to create a styled photoshoot.
This shoot can be as simple or as complicated as you want, but remember: you’re in charge of the styling. Get some beautiful and professional pictures done and add those to your portfolio! Since you’ll have complete control over the style of the shoot this is a great way of showing off your unique identity as an event designer and communicate them to your possible clients.
Remember: creativity flourishes inside limits
You might think that an event with a small budget or with a tiny venue will crush your creativity, but it’s actually the other way around! Creative limitation is the idea that limitations are opportunities to exercise our creativity to solve them in the best way possible. So, don’t worry about accepting challenging events since these challenges will drive you to be even more creative and design an amazing event.
Once you start booking events don’t forget to document them! You can ask your clients to share pictures of the events with you. However, it might be best to get your own images before an event begins. Make sure your photographer is professional and that the pictures look great so that you can add them to your portfolio to attract more clients.
Follow up after your events
For some events, you might want to send out surveys to attendees, or others you might be able to talk to your clients and analyze things. The important part is always looking for ways to be better! If you’re constantly correcting mistakes then you create a culture of constant improvement. This means you’ll continue to improve and become a better event designer!
If you follow these five simple steps you’ll develop your own brand and style in no time! But not only that, you’ll also be able to show this style to clients and continue to improve on it as time goes by. What do you think? Are there any tips you’d like to give aspiring event designers? Let us know in the comments and help other event designers find their own style!
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