Some of the most profitable kind of events you can host at your event venue or banquet hall is weddings. They’re always a great way to show off your business and they’re also lots of fun! But the wedding venue market can be pretty competitive. That’s why we compiled this list of things you should do to ensure your venue is attractive to brides.
Your past clients are a gold mine!
There’s nothing thank helps shoppers decide on making a purchase quite like customer reviews! That’s why you should ask every single one of your past brides for one! Place them on your website, share them on social media, and make sure they’re on pages like The Knot. Do anything you need to do to help possible clients find them and read them.
Set yourself apart
This is probably one of the most important things you need to do. Whether it’s through amazing customer service, great food, or beautiful scenery, have something that makes your venue special. You could offer beautiful rentals, special linens, a day-of coordinator, any service you can think of! Any little thing that can make a bride’s wedding day even more special –and less stressful—is great.
Be active on social media
This is especially important in today’s world where everyone is using their phones to find what they need. If your events business isn’t on social media yet we have an article about the top 6 reasons why you should be! Remember to snap pics of weddings you’ve hosted to post online. If you haven’t hosted any weddings yet you should invest in a styled photo shoot to show off your venue to the best of its potential.
Become an all-inclusive events venue
A lot of brides hate the hassle of having to deal with a million vendors at once! Take that out of the equation by becoming an all-inclusive venue. Make arrangements with your preferred vendors for awesome packages you can offer, that way the bride has a minimum amount of vendor-wrangling to do. Even though all-inclusive venues are attractive to a lot of brides, they might not be the ideal for others. Make sure you can also personalize your events so that brides actually feel special.
Be extremely helpful to anyone who contacts you
Answer emails promptly and send follow-ups as soon as possible. Building a rapport with brides is super important since they’ll want your support. This means that you need to show off your communication skills since the first meeting. This means sending follow-up emails and making check-in calls from day one, and answering everything as soon as possible (never take more than two days!)
Be upfront about any and all costs
Have a list of every single cost so you can show it to your clients. Having packages is great, but letting people personalize them is even better! So be honest about anything that can generate an extra cost and rave about all the things that are already included.
Don’t forget to scope the competition!
Take some time to investigate popular wedding venues in your area. Check out what they offer, their prices, preferred vendors, etc. This will help you make sure your own business is priced competitively and still offering good deals.
Now go forth and host those weddings! If you want to learn more about hosting weddings here are some more blog posts just for you: