Whether you are an employee, business owner or freelancer you need self-promotion, and being an event planner, the success of your career is your business!
At the beginning promoting yourself can be scary, but it doesn’t have to be hard (or expensive), and once you start doing it, it runs smooth as silk.
Promoting yourself is all about getting your name out there and building a positive presence. The best marketing toolbox is always a combination of the tried and true and new best practices. Here, we have some tips for you to market yourself right and for free!
Speak at an event
A great way to share your expertise and boost your profile is by speaking at relevant industry-specific events. This enables you to show off your work with minimal effort to a pool of attendees without giving a real sales pitch. You are making presence and you can be sure that more than one person will get your contact information to reach you.
Don’t be shy. Try to make connections and agreements with other brands to sponsor each other, or offer to volunteer at a local event in your area in exchange for promotional opportunities.
The most effective marketing tactic is often word of mouth or referrals, so get in contact with previous attendees, industry professionals, and vendors that have worked with you in the past. Encourage them to share their good experience with others. You can find some tools over the internet to freely generate invite codes and turn past attendees into ambassadors.
First of all, if you do have a website, refresh it when possible because for many potential clients your website is still the best way to judge your work.
Second, invest some time on social media each day to get the conversation flowing without selling. Share photos from earlier events and consider tagging vendors that worked with you in that event to encourage them to share it as well.
Try to take part in groups, forums and on popular hashtag chats online. Being involved in Facebook groups is an incredible way to connect with potential clients and be of service to them.
Ask friends and family to share, spread the word and get involved to help the promo cause. If you have a team, ask every member to do this too; you would reach a very wide network for free.
How many of these actions are you taking today?
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